martes, 17 de julio de 2007

Concepto e imagen de G pure energy

NOTCOT: G Pure Energy
Concepto e imagen de G pure energy, es bastante interezante pues a primera vista parece ser un envase de perfume, sin embargo es un embase de una bebida energetiaca que se puede consumir sola o mescalada con alguna bebida alcohólica de la preferencia del consumidor ( recomiendan vodka )

pureenergy.jpg
G Pure Energy ~ the latest in the Energy Drink shelf… brought to you by Norwegian Ole Sandberg, who’s claim to fame has been the deliciously beautiful Voss Water he brought to market with his friend Christopher Harlem. Just as with Voss, these boys know that the key to selling high end water (and energy drinks) are all in the packaging (and marketing, etc) ~ but *swoon* do they know how to design a sexy bottle… as a friend said “it looks like a hot girl”… so i guess that makes Voss the broad shouldered more masculine counterpart?

Although - from a design perspective - what do you think of the logo? That power symbol, just widen the gap ever so slightly to imply a G… is it overdoing the power/energy/G correlation? Absolutely gorgeous in the images, would love to see a real one in person, and taste it too… they’ve got some fun mixed drink ideas on the site as well.

What Is It? Apparently it’s “a unique blend of the tart flavor of Lime and the unique citrus flavor of Lulo (a Central and South American fruit with a subtle orange flavor), with only natural, healthy ingredients. The smooth, clear taste is delicious by itself or mixed with your favorite spirit. G Pure energy: Impeccable taste, nutrition and mixability.” Interesting… thanks to Melissa who tagged it ‘notcot’ on ThisNext.

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