Who will be the next millionaire? - NZZ Folio 06/07 - Thema:...Le llamamos "green design" o "eco-design" a todo aquello que tiene que ver con el diseño de productos que contienen como criterio de diseño el SER HECHOS CON MATERIALES Y UNA VISIÓN ECOLÓGICA/RECICLABLE.
pero aqui un compadre llamado Diego Rodríguez, que por cierto trabaja en IDEO!, hace referencia de como se les está agregando un componente.. ROJO!
Me latió ese asunto y no pude hacer mas que determe a leer..
ROJO.. pasion..
ROJO... energía..
ROJO ... emoción...
ROJO....... ferrari!
Total la pregunta que queda en el aire ahora para nosotros las firmas de innovación mediante diseño es.. Será realmente difícil? embebir un valor emocionante, rapido y furioso dentro de nuestros diseños que si traen una carga ecológica...
será rojo.. lo que queremos.. o simplemente ya vendrá el rojo en nuestro kung-fu?
ha... que digamos wow y que sorprenda!
eso .. ya tiene color.. EL KUNG-FU! es ROJO!
como DAM ;).. he he no era casualidad eh!
Saludos.. Y.
www.dam162.com
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Diego Rodriguez on everyone who is turning green into red
What I find most dazzling these days are people working to change environmentally-focused products from being merely "green" to being what I like to call "red" as well.
Too many green products, such as the Prius hybrid, are the modern-day equivalent of a hairshirt. While undoubtedly morally and ethically rewarding to own, they lack a certain je ne sais quoi when it comes to providing the kind of visceral delights which bring pleasure to our monkey brains. Something red, on the other hand, feels more like a Ferrari, overflowing with wonderful sounds, scents and physical sensations which forge the kind of emotional connections that keep you coming back for more.
I see exciting signs of red being added to green everywhere, at every scale of enterprise. Brian Witlin, an entrepreneur who teaches with me at Stanford, has developed a prototype of a machine which creates beautiful fabrics out of discarded plastic bags. The texture of the fabric is wonderful; it looks and feels like something an heirloom kimono would be sewn from. Patagonia, a Californian clothing company, is marketing an innovative wetsuit which uses organic Merino wool to keep surfers warmer than standard petroleum-based alternatives, but without their bulk. Wearing one makes you feel like a frisky dolphin instead of a mellow manatee. Even Toyota, manufacturer of the dowdy Prius, is trying to go very red as it goes ever more green, teaming with Giugiaro to create the Alessandro Volta, a hybrid sports car which accelerates like a 911 Turbo but sips petrol like a Fiat Panda. And yes, it’s painted red.
Red is about passion and delight, and we need more of it in our green products if they’re going to pull people away from existing, non-green solutions. Emotional connections will be, and always have been, worth millions.
Diego Rodriguez is part of the team at IDEO, where he helps organizations grow organically via innovation. He is also an Associate Consulting Professor at the Hasso Plattner Institute of Design at Stanford.
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